Prevailing trends of CRM

  1. Analytical CRM :  Industries now are motivating the analytical and business development teams to update with market and competitors globally to be updated on rates, trends, markets in the other countries helping company grow globally.
  2. United Approach for CRM :  Integrated approach makes one CRM serve multipurpose problems and no longer only a sales tool. They are more concerned with treating them with a holistic approach.
  3. CRM irrespective to Verticals:  Vendors are trying to fulfill the industry differences and generalize CRM and leaving a scope to customize pertaining to individual industries
  4. Outsourcing CRM :  Outsourcing is the common trend in IT market all over the world, no less is CRM.
  5. CRM Goes Mobile : CRM has currently gone mobile and is easily assessable almost anywhere. This is the most attention seeking feature.
  6. Go Open-source from Licensed : Companies are shifting to open source versions from licensed and bulky CRMs.
  7. CRM and the Internet : This latest trend is fast gaining ground, for example Client Dynamics CRM software manages to integrate CRM with an Internet Search engine
  8. Branding Value :  Branding is more important than ever. Making brand and differentiating from the rest is critical and is utmost necessity to stand tall in the crowd.
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SugarCRM platform edition for OEM providers and customers

Sugar Platform Edition gives SugarCRM’s OEM partners access to the world’s most easy and intutive way of developing and deploying customized solutions and also embed Sugar fr their own custom built solutions.

OEM ( Origininal Equipment Manufacturer) whilch would use the platform edition will have complete access to Sugar code and coding tools and they can use deployment options in Sugar to endorse own custom built solutions Sugar Platform Edition has many features including:

  • Access to the world’s most flexible, open and intuitive development tools to build solutions.
  • Ability to develop and deploy Sugar Platform Edition solutions across any cloud platform
  • Ability to develop and deploy Sugar Platform Edition solutions across any cloud platform; insuring zero lock-in for partners or customers
  • Quick development and very high ROI.

SugarCRM brings wonders with the platform edition to OEM vendors and customers worldwide.

excerpts from opensource magazine :http://opensource.sys-con.com

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CRM Deployment Options

I have seen companies who are sure of their requirements and come to vendors, but not sure of the deployment options. The companies who are implementing SugarCRM application, here’s a brief synopsis of the three, major CRM deployment options.

On-Premises CRM

There continue to be companies that prefer to deploy their CRM solution in-house, behind the firewall.  Some of these companies simply don’t trust their data to the cloud.  Others have mandates to keep all customer data behind the firewall.

Still others have large amounts of data to move to and from legacy systems, and feel that performance will be better with a CRM solution that’s on the same server rack as the legacy applications.

Finally, there are companies that would simply rather purchase software than rent software.

Cloud CRM

Cloud CRM is at the tip of tongue for all companies in the today’s environment.

Cloud CRM’s popularity is due to a aspects like:

No IT involvement required; pay as you go; and also existing integration with other cloud applications.  Cloud CRM is a multi-tenant, as opposed to a dedicated server application.

Data Center CRM

A third deployment option represents the midpoint between the Cloud and the corporate network.

This option is selected by companies that wish to purchase CRM software than rent it, but would not use the box or ad box to existing rack server.

If you opt for this option, a company can purchase/implement CRM software and hosts it with either a CRM hosting company on a dedicated server or on a dedicated server in some locality.

Hope these options will help you understand your need of deployment option

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