ETV: leading regional local TV network in South India and is a part of larger Ramoji Group which is in various media with many promotional campaigns launched on a weekly basis.

Profile

Name: ETV network

Industry: Media and entertainment

Headquarter: Ramoji film city, Hyderabad

Problem:

• They had a very large database and it was a tedious job to manage it manually.
• The CRM requirement for ETV was to manage the various E-mail Campaigns to its customer database.
• Sending personalized emails to a huge list of customer every day was a time consuming and an inaccurate process
• Spamming
• No tracking system was available to realize the success of the campaigns.
• Calculating ROI of these campaigns was an impossible task.

Solution:

Veon customized campaign management of SugarCRM community version to exactly match with the requirement. It included a tracking system with inbuilt dashboards to provide better tracking of the responses.
There were schedulers to ensure the release of mails on the predefined time to avoid spamming.

The solution encompassed implementation of following modules - Lead Management | Contact Management | Campaign Management | Reporting and Analytics